Welcome!
Welcome to the tentative marketing plan for the Regina Y. Favors website and Favors branded products. This document outlines the importance of developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.
This document introduces the Regina Y. Favors website, creates marketing goals, conducts a marketing analysis, considers multiple marketing strategies, introduces customer segmentation and competitor benchmarks, and creates sample buyers’ personas. This document establishes a digital marketing strategy for the Regina Y. Favors website.
Basis
The tentative marketing plan is based on seven (7) marketing goals that include building brand awareness through education. The blog articles created for this marketing plan began the process of building brand awareness and directing traffic to the Regina Y. Favors website. The goal was to create engagement for the online consumer, appealing directly to visitors of the website and including representation of all Favors branded products on multiple social media platforms.
This tentative marketing plan begins the process of designing a marketing and promotions campaign that not only educates, but also encourages customer conversion utilizing conversion content, digital advertising, and attendance at book conferences and events.
This tentative marketing plan includes considerations of event planning as important for ensuring that the Regina Y. Favors website and Favors branded products are marketed and promoted through online efforts and face-to-face contacts.