Welcome!
Welcome to the Regina Y. Favors Website Digital Marketing Plan—Three-Month Case Study, Campaign #1 that supports the tentative marketing plan for the Regina Y. Favors website and Favors branded products. This document represents the execution of the digital marketing strategy for the Regina Y. Favors website on all social media platforms through both sponsored ads and manual uploads to all major social media platforms. The three-month case study begins March 23, 2023, and it is expected to end on June 23, 2023.
The Regina Y. Favors Website Tentative Marketing Plan runs from January 2022 to December 2024. This three-month case study includes the creation and promotion of multiple advertising campaigns. This document highlights the activities of campaign one.
Digital Ad Campaign #1
This document summarizes (recaps) the guidelines for developing a digital marketing and promotions strategy for the main website and all related Favors branded products housed on the site and affiliate sites.
This document further summarizes the Regina Y. Favors website and all the initial/tentative preparation to prepare the site for online and digital marketing, which includes establishing the marketing goals, marketing analyses, and multiple marketing strategies.
Information about customer segmentation, competitor benchmarks, and sample buyers’ personas can be found in the tentative marketing plan, full and condensed, which are both published and available on Amazon.com.