Welcome!
Welcome to the Regina Y. Favors Website Digital Marketing Plan—Three-Month Case Study, Campaign #2 that supports the tentative marketing plan for the Regina Y. Favors website and Favors branded products.
This document represents the execution of the digital marketing strategy for the Regina Y. Favors website on all social media platforms through both sponsored ads and manual uploads to all major social media platforms. The three-month case study begins March 23, 2023, and it is expected to end on June 23, 2023.
The Regina Y. Favors Website Tentative Marketing Plan runs from January 2022 to December 2024. This three-month case study includes the creation and promotion of multiple advertising campaigns. This document highlights the activities of campaign two (Campaign #2).
Business Insights
The purpose of the Regina Y. Favors Website Digital Marketing Plan—Three-Month Case Study, Campaign #2 is two-part: 1) study the digital advertising results and 2) begin the business analysis process, i.e., simulating the role of a business analyst, to form business insights and consider recommendations for the marketing and promotions of the Regina Y. Favors Website and related products, including the Regina Y. Favors YouTube Channel and the Amazon Author Page for Regina Y. Favors.
This digital marketing plan supports the tentative marketing plan for the Regina Y. Favors website and Favors branded products and offers business insights.