Sample Marketing Goals
It is important to set marketing goals for all your products and services. Marketing goals may inform your business objectives, which allows you to measure success for your company overall. Sample business goals that I created for the Regina Y. Favors Website include the following:
- Build brand awareness.
- Drive traffic to website.
- Create targeted online consumer base.
- Create a buyer's persona.
- Create customers who purchase products.
- Send emails encouraging testimonials.
- Assess returning customers.
These sample marketing goals may be useful to your product and/or service.
Building Brand Awareness
Using one or more marketing goals to introduce your brand to the online environment and some physical stores will be a task in itself because you are introducing a niche product.
Consider the idea of concept introduction, concept exploration, and concept application when you are introducing and managing the marketing and promotions of your product and/or service.
Building brand awareness, thus, will require you to introduce, explore, and apply your product or service until becomes a recognizable brand
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