Week One: Introduction, Readings, Book Requests
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Welcome to the Course Video (3:24)
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Meet the Instructor
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Course Syllabus & Calendar
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Request CORE TEXT The Regina Y. Favors Website Tentative Marketing Plan--Condensed
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Introductory Material. Read pages 13 to 28 (Workbook): Skeletal Template, Request Core Text
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Request WORKBOOK Tentative Marketing Plan Template Workbook
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Pre-Marketing Checklist Video (NOT REQUIRED)
Week Two: From Business Formation to Business Summary
Week Three: Marketing Analysis, Strategy, Channels & Customer Conversion Tools
Week Four: Financial Planning & Budget Considerations
Week Five: Marketing Goals Defined
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Read: Read pages 27 to 33 (core text).
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Watch: Marketing Goals Defined (12:57)
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Complete workbook element (attached).
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Resource: Marketing Goals Worksheet Video (NOT REQUIRED)
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Resource: Marketing Goals Workbook & Action Planning Guide (NOT REQUIRED)
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Resource: Sample Application of Marketing Goals Video (NOT REQUIRED) (18:36)
Week Six: Creating the Buyer's Persona
Week Seven: Customer Segmentation & Analysis
Week Eight: Competitor Benchmark & Analysis
Week Nine: Digital Assets
Week Ten: Content Strategy
Week Eleven: Measurement (SMART)
Week Twelve: Company A Branded Products
Week Thirteen: Digital Marketing Strategy
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Read: Read pages 61 to 77 (core text).
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Watch: Digital Marketing Strategy (23:23)
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Complete workbook element (attached).
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Resource: Favors Marketing Lessons 101: A Brief Guide to Digital Marketing (NOT REQUIRED)
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Resource: Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook (NOT REQUIRED)
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Resource: Digital Marketing Glossary and Resources
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Resource: Favors Marketing Lessons: Digital Ad Campaign #1 (NOT REQUIRED)
Week Fourteen: Event Planning Considerations
Week Fifteen: Review Progress, Begin Drafting
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Read: Read pages 119 to 121 (core text).
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Watch: There is no video component.
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Complete workbook element (attached).
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Recap: Skeletal Tentative Marketing Plan Template
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Writing Task: Business Summary
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Writing Task: Marketing Analysis
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Writing Task: Marketing Strategy
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Writing Task: SWOT Analysis
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Writing Task: Financial Planning Considerations
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Writing Task: Competitor Analysis
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Writing Task: SMART
Week Sixteen: Compile all sections of the Tentative Marketing Plan Template
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