Regina Y. Favors

My name is Regina Y. Favors. I am the marketing instructional designer and instructor for this course.

Background

My background is in college teaching. I currently serve as an English professor for a local community college in Dallas, Texas. I have both a B.A. and M.A. in English from San Diego State University. I have additional graduate hours in psychology.

My research interests include first-year composition theory, mindset, grit, learning goal orientation, motivation, and transfer preparation. I tailor much of my instruction to the adult learner to ensure effectiveness.

Marketing

I am self-taught in marketing planning, digital marketing, sales planning, and event planning. I have written all the books under this course and for various courses and online learning. You may access some of the titles through our school.

A larger number of titles are available on our Amazon author page here.

My research interests include branding, logo + branding, digital marketing, consumerism, and marketing planning.

Goal

My goal for teaching this course is to help you prepare for marketing through the use of a tentative marketing plan template. Preparation is key, and people often take for granted the knowledge they already have for where they are going.

However, it is important to write an informed business plan with a practical, feasible marketing plan, which also includes a digital marketing plan coordinated with a social media marketing and sales plan. In other words, representing your brand and ensuring consistency with your branding message will help online consumers convert to new customers.

Usefulness

How this course will help you will be dependent on your understanding of marketing goals, your product and/or service, and your business planning to date. If you have not created a marketing plan, then this is the best time to consider it for your product or service.

There is marketing, and then there is coordinating marketing with a sales plan, i.e., the way you will sell your product. This course provides you with the opportunity to plan your next steps in creating a tentative marketing plan that you can test and determine best how to move forward in finalizing a full marketing plan.

Thank You!

Thank you for choosing this course.

It is never easy to begin the planning process because we all come with a set of gifts, talents, and skills that we feel are sufficient for where we want to take ourselves and our products or services.

Although there may be some validity to your beliefs, you still must become a student of what you want to master later. This course will help you accomplish that goal of pursuing mastery so that you are confident in your pursuit of entrepreneurship.

Thank you!

Regina Y. Favors

About Favors Marketing School

Favors Marketing School is a digital marketing curriculum provider. The school provides an online learning medium offering courses on marketing planning for small businesses. The full curriculum is in development.

About Favors Marketing Solutions

Favors Marketing Solutions is a creative digital marketing agency, offering various marketing research and planning services, courses, and workshops. Favors Marketing School is a product of Favors Marketing Solutions.

Visit Favors Marketing Solutions

Visit our website at www.favorsmarketingsolutions.com. Click the "Favors Marketing School" tab for more information.