Course Description
Marketing Plan Template Course follows a template format in which students and workshop participants will write content for different areas of a standard marketing plan.
Sections of the marketing plan template include the business summary, market analysis, competitor analysis, SWOT analysis, marketing strategy, marketing channels, customer conversion tools, and marketing goals. The content you create in this workshop will inform social media and digital marketing considerations as well as event planning research. However, you will not create a social media, digital marketing, and/or event plan in this writing workshop.
The writing workshop course includes lectures, tutorials, and in-session writing and/or remote/virtual learning. This is a 16-week writing workshop course.
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Course Texts
The required texts for this course include a core text and a workbook, which are both included in the purchase of the course. You must request paperback copies.
The core text is titled The Regina Y. Favors Website Tentative Marketing Plan-Condensed Version. It is available in the Favors Marketing School as a PDF download at low price. It is also available on Amazon in both digital (cheaper) and paperback formats. A non-downloadable version is included in the purchase of the course.
The Tentative Marketing Plan Template Workbook individual sheets are available in this course. If you want to purchase the complete workbook separately, it is available in our Amazon store.
Visit Amazon.com/author/reginayfavors for more information.
However, the two required texts are included in the course (paperback copies).
Marketing Analysis
In this week, you will learn about marketing analysis, marketing strategy, marketing channels, and customer conversion tools and strategies. The goal is to conduct market research to determine your ideal customer, i.e., buyer's persona.
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Buyer's Persona
In this week, you will learn about different buyers' personas specific to a product and/or service. The buyer's persona answers the following: Who? What? Why? How? There is a resource text available on Amazon titled Favors Marketing Lessons 101: Basics for Creating Buyers' Personas.
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Digital Marketing Strategy
In this week, you will learn about digital marketing strategies, which includes creating a goal hierarchy, social media marketing plans, and designing the eCommerce store based on your marketing goals. There is a resource text available on Amazon titled Favors Marketing Lessons 101: A Brief Guide to Digital Marketing.
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Example Curriculum
- Welcome to the Course Video (3:24)
- Meet the Instructor
- Course Syllabus & Calendar
- Request CORE TEXT The Regina Y. Favors Website Tentative Marketing Plan--Condensed
- Introductory Material. Read pages 13 to 28 (Workbook): Skeletal Template, Request Core Text
- Request WORKBOOK Tentative Marketing Plan Template Workbook
- Pre-Marketing Checklist Video (NOT REQUIRED)
- Read: Read pages 27 to 33 (core text).
- Watch: Marketing Goals Defined (12:57)
- Complete workbook element (attached).
- Resource: Marketing Goals Worksheet Video (NOT REQUIRED)
- Resource: Marketing Goals Workbook & Action Planning Guide (NOT REQUIRED)
- Resource: Sample Application of Marketing Goals Video (NOT REQUIRED) (18:36)
- Read: Read pages 61 to 77 (core text).
- Watch: Digital Marketing Strategy (23:23)
- Complete workbook element (attached).
- Resource: Favors Marketing Lessons 101: A Brief Guide to Digital Marketing (NOT REQUIRED)
- Resource: Favors Marketing Lessons 101: Digital Ads Collection & Planning Workbook (NOT REQUIRED)
- Resource: Digital Marketing Glossary and Resources
- Resource: Favors Marketing Lessons: Digital Ad Campaign #1 (NOT REQUIRED)
- Read: Read pages 119 to 121 (core text).
- Watch: There is no video component.
- Complete workbook element (attached).
- Recap: Skeletal Tentative Marketing Plan Template
- Writing Task: Business Summary
- Writing Task: Marketing Analysis
- Writing Task: Marketing Strategy
- Writing Task: SWOT Analysis
- Writing Task: Financial Planning Considerations
- Writing Task: Competitor Analysis
- Writing Task: SMART
Event Planning
The tentative marketing plan that considers event planning will require extensive research and budgetary decision-making. If you can visit an event locally, such as a book fair or major business conference, then costs may be low. However, if your attendance requires travel, then preparing the budget for participation will require significant planning.
The Regina Y. Favors Website Tentative Marketing Plan uses the Miami Book Fair as a target of study to design attendance and participation objectives and to align one or more marketing goals. The primary goal is always to build brand awareness. The next goal would be to drive traffic to the website. The obvious goal would be to convert consumers who visit the website to customers who purchase and buy into the message of the product and/or service offering.
The event planning objective must support the existing marketing goals for your company.
Featured Products
The following products are central to tentative marketing planning.
The Regina Y. Favors Website: A Tentative Marketing Plan is a core text for this course, and it is included in the purchase of the course.
